DATA COUTURE
AXIS COMMUNICATION
Brief
Axis are pioneers within tech but have a hard time reaching out to a new audience and tapping into pop-culture. So how can they become relevant to people outside the tech world?
Idea
One of the biggest pop-culture phenomenon during the years is Fashion Week, and they are all about the runways. Yet streetwear is what every mortal really cares about. So we use Axis cameras with their scene intelligence solution to capture and analyze the real trend setters at Fashion Week, the audience attending.
Isa Landström (AD), Matilda Persson (CW)
