Background

Christmas beer is a big deal in Sweden. But most of us buy more than we need. A survey found 57% of people have leftover bottles after the holidays. That’s a lot of wasted beer. Since we enjoy similar food and beer at Easter, Eriksberg’s Christmas beer now gets a second chance.

Idea

With a new dual-label design, you can now easily transform the Christmas beer into Easter beer faster than you can say “cheers” by just peeling off the label.