THE HOLOCAUST, THE HOLOCAUST, THE HOLOCAUST
SWEDEN'S MUSEUM OF THE HOLOCAUST
Campaign made during our internship at BBDO.
Shortlist Cannes Lions 2025 – Copywriting: Print and Publishing
Shortlist Gerety Awards – Work For Good Cut & Communication Cut
First place in Print of the Month for Resumé March 2025
Third place in Idea of the Month for Resumé February 2025
Idea
Since right-wing extremist voices are gaining influence, antisemitism is rising, and Holocaust survivors are passing away, risking that the history of the Holocaust will be forgotten. We made a campaign where repetition carried the message that the history of the Holocaust must never be repeated
Execution
Part of the campaign was a takeover of Fokus, Sweden’s news magazine, where each ad repeated the word “Holocaust,” ending
with a full-page that said: we will continue to repeat ourselves so that history does not..
