Brief

Create a copy-led campaign that speaks to all gamers and helps them realise that with Xbox, they can play anywhere.

Idea

When a new love moves in, your first one risk getting kicked out. But we all know, people tell white lies to keep their relationship going, that’s why we use the thrill of a secret
love affair, with the only one ok to have it with. Now you can play anywhere without giving up on either relationship.

Isa Landström (AD) Matilda Persson (CW)